Battery is a trusted choice for independent-minded people. It is aimed at people who work hard and party accordingly. Pure Energy is the long and short of it. Pure energy is Battery's ULTIMATE promise - the competitive weapon against hype and over-trendiness. We go beyond the surface, making functionality count. Considered by many to be the most powerful energy drink on the market. It's great taste and uncompromising power have made Battery the favourite energy drink for millions of people around the world. Battery Original hit the shelves in 1997. Due to ever increasing demand, Battery is now distributed to more than 30 countries. Battery is owned and manufactured by Sinebrychoff, a subsidiary of Carlsberg A/S